Inside Marketing: Breast Cancer Awareness Month and Movember

On the first Monday of every month, a member of the Georgia State Marketing staff will give InsideGSUSports a look at what is going on in their department.  Over the course of every month, each department will be featured at least once. Coming Wednesday: PAC.

Wow, the month of October flew by and I can’t believe we are already into November. As many of you already know, last month was Breast Cancer awareness month. The main purpose of the month was to educate and raise money for breast cancer research and treatment. To raise awareness and to give back to the community, we partnered with the American Cancer Society (ACS) to host our annual pink game on Oct. 12 against Troy.

Pink Game Pre-Planning

Our main goal and expected outcome of our pink game was to raise money for the American Cancer Society, as well as educate and spread the word about breast cancer awareness. We began by getting together and brainstorming different ideas on how to promote the game. After a few weeks of planning, a trip to the American Cancer Society Atlanta HQ, and a trip to Party City, we were ready to implement our ideas.

We started with a flyer with our Panthers for a Cure logo to help spread the word on campus. We also used social media to help promote the game.

We then gave staff members as well as our marketing interns a breast cancer awareness button to wear on game day.

We then ordered pink silicone wrist bands which read “PANTHERS THINK PINK” and pink “Panthers for a Cure” shirts.

Game Day

Outside in the Brown and Orange lots was the Zeta Tau Alpha sorority. ZTA’s national philanthropy is breast cancer awareness. The sorority sisters had pink lemonade and ribbons for the fans before they came inside the dome.

Inside, we had tables set up at Gates A, C and D which were decorated with pink accessories. We had pink streamers, pink spiral decorations, banners, brochures, information packets, pink hairspray, wrist bands, t-shirts, buttons, and more. Our interns were very creative and made a ribbon out of the bands. We accepted donations for the wrist bands and pink t-shirts and all of the proceeds went to the American Cancer Society.

Pink GameOn The Field   

During the third quarter of the game, we recognized three breast cancer survivors and battlers. They were each given roses and Georgia State prize packs while on the field. It was really intriguing and sad at the same time to hear their stories and what they went or were going through while waiting for the media timeout to happen.

We also had sisters of Zeta Tau Alpha to throw out pink t-shirts in our fourth quarter Ice Box t-shirt toss promotion.

Outcome 

We thought the pink game was a huge success! We raised more than $1,800 in donations for the American Cancer Society. The donations didn’t stop there. We hosted a pink game for men and women’s soccer and continued to accept donations on plaza days to raise even more money. In total we have raised more than $2,000 for the American Cancer Society.

Keep a lookout for more pink games for different upcoming sports. We are planning to have a pink game for softball, baseball and women’s basketball

~ Month of Movember ~

Time to change directions a little. The month of November, also known as Movember, is Men’s Health Month. To raise awareness for men’s health, we will be hosting a men’s basketball health game on November 9. This is the first time we are doing this and we are really excited! One way for men to support the Movember movement is to grow a mustache. We have quite a few male staff members who are on board to grow out a mustache for the month.

With that being said, we “mustache” you to come out and support men’s basketball on November 9 in the regular season opener against Southern Poly.

Go Panthers!
–Anuj Patel

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