Inside Communications: The Power of Technology

On the third Monday ( a couple days late this week) of every month, a member of the Communications staff will give a behind-the-scenes look at what’s going on around its area and the department. Over the course of every month, each department will be featured at least once. Coming Monday: Academics.

Telling stories of our individual student-athletes and teams has become easier with more technology at our fingertips. It’s made our lives more difficult, in a way, with always having to be connected to see who’s saying what, but having more technology is huge a benefit to help us do our job, and a greater service to the media as well as fans.

Here’s a small example: Most people may not think about the fact that when you have a TV game like our men’s basketball team did earlier this week, there are at least two people feeding statistical information to the commentators throughout the telecast. As the action rolls on on the court, the stats are input on the scorer’s table by a two- or three-person crew and then disseminated to the web, mobile devices, scoreboards, live video feeds and anywhere else you can think of live stats ending up. The people the TV production company employs then help break down the stats more easily so the commentators can better inform the viewer at home.

The thing that’s many times overlooked is that we do this every game, no matter whether there is TV or not. We still have to put out the stats, and while we may not have national TV nearly every game like a Big 12 or SEC or Pac-12 school, we do have media doing a live broadcast every game. And we have fans who want the immediate update just by logging into their Georgia State Athletics mobile app or looking on GeorgiaStateSports.com.

That little bit of technology goes a long way for us to communicate through our radio crew. Helping them provide a complete picture with the use of a new stats technology we’ve purchased this year – Stat Broadcast – has put the true power of our stat crew into their fingertips. Every single thing that is entered in the stat program is logged and easily accessible to Dave Cohen, Brandon Leak and Rodney Turner within seconds. Drew Hinesley and John Morgo can do the same at a women’s basketball game at home too, just like the football radio team did. They can pull up a run over the last 1:13 or look to see that Ryan Harrow is 8 for 8 in the second half overall inside the arc. Nearly anything is accessible.

The Stat Crew program has not come far since it began in the mid-1990s. It is still DOS-based (yes, you read that correctly and if you know what that means, you understand our frustration with the program) and has actually not evolved much over the years. Luckily, other technologies like Stat Broadcast have come along to harness that power and help us push the information out more quickly to help our media calling live action do their job more easily, and tell a more complete story of the game.

 

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